Restrictions Driving VPN Demand Increases
This study identifies the evolving trends in VPN demand in March and April 2020 that took place in response to social restrictions imposed around the world at that time.
Faced with an indefinite period shut inside their homes, people not only had to work remotely, often for the first time, but were also looking to access geo-restricted content and maximize their entertainment options.
Demand therefore surged for Virtual Private Networks (VPN) due to their ability to provide a secure, private internet connection and unblock content.
Global VPN demand rose 41% over last two weeks of March compared to the first half of the month.
While overall demand would soften in April, it remained significantly elevated at 22% higher than it was at the start of March.
We saw VPN demand suddenly double in countries where restrictions were announced, or expected to be.
Even in huge mature markets like the U.S., we saw daily demand peak at 65% above the previous average.
To help better understand this rapidly-changing landscape, we analyzed our global monitoring data to show where and when these surges in demand took place. We also tracked the size and durations of these spikes, along with identifying what the “new normal” looked like for each country.
In an earlier update, we added a US state-by-state breakdown of VPN demand increases.
We also looked at how rising VPN demand related to individual streaming services. We analyzed service-specific VPN searches to identify where spikes in demand were developing.
Below you’ll find the following data views, click the links to jump straight to the numbers: